What This Book Gets Right

“Innovation Is Ugly” is not your typical feel-good business book. After 25 years of experimenting, failing, pivoting, and learning, Tina Lambert pulls back the curtain on what innovation *really* takes. Spoiler: it’s not glamorous. It’s messy, uncomfortable, and full of surprises. And knowing that ahead of time is powerful.

Hard Lessons That Pay Off

• Brainstorming That Actually Works: Strategies to avoid groupthink, get real insights, and generate ideas you can act on. :contentReference[oaicite:0]{index=0}
• Three-Year Innovation Roadmap: How to plan longer term without losing momentum. :contentReference[oaicite:1]{index=1}
• Sell New Products to Skeptics: Tips for convincing retailers or stakeholders who don’t see the risk and change that innovation demands. :contentReference[oaicite:2]{index=2}
• Staying on Track Under Pressure: How to stay focused when budgets are tight, timelines are short, or when the odds are stacked against you. :contentReference[oaicite:3]{index=3}

Who Needs This Book

If you're building new products, leading teams, working in R&D, or trying to bring bold ideas to life, this book is your wake-up call. For anyone tired of business books that gloss over the pain and mess of innovation, it gives real tools and real stories you can lean on. :contentReference[oaicite:4]{index=4}

Why It’s Worth Your Time

Because knowing what *fails* is just as important as knowing what succeeds. Lambert’s book gives you both sides — the missteps, the frustration, the setbacks — and then shows you how to turn those into opportunities. For the innovator who wants grit, clarity, and real progress, this is one of the few books that delivers. :contentReference[oaicite:5]{index=5}